Everytime you look something up in a fashion magazine, or are just browsing random photos from a Google search called ‘fashion editorial photoshoot’ – it is very likely that at least one of the photos has some special tint on it. It’s a strange thing, because it is right there in front of your eyes, however, explaining what it is is rather difficult. You know that ‘the photo looks cool’ and you know it, because it looks so ‘fashion-ish’ (if that’s even a word? :p). So how am I going to teach you about something we can’t even describe? – The answer; I really don’t know! Honestly…
But hang on, and you will see some incredibly useful stuff.
The first thing we’re going to take a look at is so simple you will think I’m cheating or something, however, try it yourself and be amazed!
I have no clue on what’s it called, but lets just give it codename: DTLoL (Decrese The Level of Levels) !!
So, let’s take a look at what you’re about to do, shall we? Below you can see our test photo. A shot I made some time ago.
Nothing has been done to that photo (other than rough adjustments in Camera Raw!), and if you go apply a ‘Levels adjustments layer’ above it (CMD+L on Mac and CTRL+L on Windows) , and go change the ‘Output Level’ to values that in the left box is above 0 (i recommend you staying from 10 -20) and right box below 255 (again, try to stay around 230 or something). For this particular example my settings was:
And by applying that, we now have a photo that looks like this:
By doing this, Photoshop allows us to shorten the output levels, which basically defines the digital tonal range. So by shortening it (the tonal range), we are telling the pixels in the photo to look more alike, thus decreasing the contrast.
The output levels sliders do not reset solid black and solid white to new values, instead, they remove it by changing where the digital tonal range begins and ends. For example, the full tonal range 0 – 255 can be changed to 18 and 233, as I did in the example, making no pixels darker than tone 18 nor lighter than tone 233. Capish? :p
Next up, we want to give our photo a little fashionable edge!
The way I’m going to show you today, is called ‘cross-processing’ and is very common by many photographers. It’s not a new technic….actually I think it was invented back in the 1960′s, as an effect created by using wrong chemicals, purposefully, to process film. Many variations has later been invented, but the most popular has to be where the darkest parts of a photo becomes blue, while the photo takes on a slight general yellow tint.
We’re going to achive it by using the ‘Curves’ tool ((CMD+M on Mac and CTRL+M on Windows)- nothing more!
First, create your curves-layer and go to ‘Red’ instead of ‘RGB’ in the dropdown panel.
Try pulling the two sliders a liiittle bit up and down. See what happens, and find out what suits your photo. Again, for your viewing pleasure I’ll give you my settings on red, green and blue;
Voila! Our photo now has a little more ‘fashion-tint-feeling-stuff-that-makes-it-looks-great-or-so-I-wish-#HASHTAG’-ish!
Below is a couple of more photos made up with the exact same technique. Photos I’ve done long ago, for some other random reasons.
You should now be suited to go out there, and spice up your daily shots with some fashion twist. Remember, the advices you have been given in this tutorial, is only ment as a guideline.
By playing around with the tools we have been using, you can get so many different results that you have more than enough. Also notice that making the first, and rough, adjustments in a raw image editing software such as Adobe Camera Raw, is alpha and omega. It is a great way to manipulate your photo, without damaging it that much.
And what will happen when you combine them with some of my other tutorials? What happens when you use this technique along with Black & White filter? Is that even possible?? Try it out for yourself!
I can by no means, guarantee that your photos will look awesome, sell alot and getting you a free call from Vogue asking you to shoot their next magazine cover…
…Keep that in mind, plz!